Subliminal advertising is the use of imagery, sounds, or words in media with the sole intention of increasing sales of a specific product or service. This scared many people, who firmly believed that advertisers were essentially able to control people’s minds without them, even knowing it was happening.Įver since its adoption into mainstream advertising and even politics, it has been demonstrated that the concept doesn’t just work when done properly, it can leverage outstanding results, but there are limitations, and we’ll discuss those in this post. It was eventually established that the study was a complete fabrication and was even cited by some as ‘psychological manipulation.’ĭespite the shambolic introduction of this theory, it sparked a notion that advertising could indeed leverage the power of the subconscious mind to boost sales. In fact, the history of this ‘marketing tactic’ dates back as far as the 1950s when Coca Cola reported astounding increases in sales of their drink in cinema outlets by almost 60% after using short frames of messages were played. Subliminal messaging in advertising isn’t anything new.
0 kommentar(er)
